Newsletter September 2024

In September, General Management focused on planning a mass email campaign to promote Castellón Coffee’s participation in the PLMA International Fair in Chicago, scheduled for November 2024. Meanwhile, the Marketingdepartment launched the new packaging of OX Alkaline Water 1.42L during a mass event with the national soccer team, achieving significant brand reach. Additionally, the BetterGoods brand from Walmart was verified and approved under the Rainforest Alliance partnership. In Operations, the production of OX Alkaline Water was successfully achieved, marking a month full of key accomplishments.