Newsletter October 2024

In November was a key month for Castellón Group on various fronts. General Management stood out with its participation in PLMA Chicago 2024, showcasing innovations and reaffirming our corporate values. Meanwhile, National Salesrepresented the company at the China-LAC Trade and Investment Expo, presenting our entire line of coffee and ready-to-drink beverages. In Marketing and Communication, we participated in the American Cup as the official hydration sponsor for the national basketball team, achieving strategic brand presence. Additionally, in partnership with Real Estelí, we reached over 83.9K views in digital campaigns, with an engagement rate of 3.58%, strengthening our connection with fans and celebrating the team’s advancement to the consecutive final of the Central American Cup. A month full of achievements and visibility!