Newsletter August 2024

In August, Castellon Coffee Group achieved significant progress. Del Cafetal 400g was listed in Supermercados La Unión nationwide, projecting sales of over 1,000 new units per month. The Marketing and Communication team stood out at the Managua 2024 Livestock Fair, gaining media coverage at our stand to showcase new projects, innovations, and the quality of our products. Additionally, we participated in the camp with Norchad Omier and Real Estelí, providing star-quality hydration to more than 150 children who attended the event. The second phase of Nica's "El Café que Nos Define" campaign focused on moments of consumption that resonate with Nicaraguans. Furthermore, the New Product Development team reported exponential growth in BetterGoods sales at Walmart in the United States, surpassing 50K units in just one month. Finally, the Production Department excelled by installing a sieve in the green coffee feeding hopper, enhancing quality and safety standards at the roasting and grinding plant. A month full of achievements and sustained growth!